Schmidt Hypnose · For Michael

Choosing your course platform

A quick recommendation — Kajabi vs the alternatives

Our recommendation

Kajabi — the Basic plan

It's the best fit for what we're building — your course, the free intro, the email sequence and the book funnel, all in one place — with unlimited video for your modules, and it's the tool you already know and our team knows best, so we build it fast and clean. If you'd rather keep the monthly cost as low as possible, Podia is a solid cheaper alternative.

What it needs to do

Host your self-hypnosis video course (several hours, in modules)
Deliver the free 15-minute intro (the lead magnet)
Run your welcome email sequence — list + automation in one place
Run the book funnel (free book + shipping, with an upsell to the course)
Be easy to manage and charge your clients in CHF

The options compared

Platform	Cost / month*	Video	All-in-one?	Best for
Kajabi Our pick	~$89 (Basic)	Unlimited	Yes — full	One machine + we know it well
Podia	~$33–39	Unlimited	Yes — good	Cheaper, simplest interface
Systeme.io	Free–$27	⚠️ storage limits	Yes	Cheapest, but risky for hours of video
Skool / Thinkific / Teachable	varies	—	No	Either community-only, or need a separate email tool — not the "one machine" you wanted

Why Kajabi for you

One machine

Course, emails, landing pages, checkout and the book funnel — all in one login. No stitching tools together.

Unlimited video

Your modules are hours long. Kajabi hosts them all with no storage worries.

Fast, proven build

You already know Kajabi, and our team has built this exact funnel on it before — so we move quickly.

What about the cost?

You mentioned it should pay for itself with 2–3 sales a month. At a course price of CHF 197–297, that's CHF 400–900/month — comfortably more than the ~$89 plan. So it carries itself quickly.

Kajabi's old reputation for being expensive was its higher-end plan. The Basic plan is the affordable one, and it's the right size for your list.

Your tax question (Swiss VAT)

You were right that Switzerland works differently from Germany. The short version: as long as your turnover stays under CHF 100,000/year, you're generally not required to register for Swiss VAT — so there's no VAT to add and no platform headache. (Worth a quick confirm with your accountant.)

You can charge your clients in CHF. And if things grow internationally later, there are simple ways to handle EU VAT when the time comes — nothing to solve now.

Next step

Start a Kajabi Basic trial (they often run a 50% promo).
We build it: your course (Module 1 → short lessons), the free 15-min intro, the welcome email sequence, and the book funnel.
You review, we refine, and we go live.

Any questions — just reply to my email.
— Daniel

*Exact monthly prices shift with current promotions; we'll confirm the live number at signup.